Roomtogrow

In some of the stores around me I've seen, recently, some great kids' backpacks and lunchboxes. I kept trying to remember the name of the brand so I could blog about it; finally, I did. (Also I remembered how to spell 'maintenance', which has always outfoxed me.)

So. It's called roomitup. Which, honestly, is not a good name. And it turns out they are marketing this to college students, not the very smalls. But still, this is preschool chic: